Sunday, December 10, 2017

How Politicians Use Subliminal Messaging Through Clothing

   Addressing political issues on the catwalk has been especially relevant since last November’s election. However, politicians have also been using fashion to their advantage. The way a politician presents himself or herself sends subliminal messages to the viewer – signifying their power, views, and message, without having to use words. Style tells a person who you are, and politicians play upon this to create a cohesive image of themselves that coincides with their political stance. 
The first tell tale sign of subliminal messaging in politics has to do with sleeves. Bernie Sanders, for example, wears a suit and tie when addressing voters as a whole – showing his professionalism in politics and his knowledge of political system. However, when addressing blue – collar workers, he strips away the tie and jacket and rolls up his sleeves. Making him more approachable, showing empathy, and taking away some of that hierarchy. Left wing politician Elizabeth Warren does this as well with her rolled up jackets. You’ll never see Warren with a full-length sleeve, all of her jackets are cuffed above the wrist or three-quarter length. Signifying she is ready to get down to business, and isn’t afraid to get her hands dirty. She has a casual but put together look about her dress, “…she often keeps her collar popped, as if the blazer must do the work of a coat because she simply does not have the time to be bothered with a trench. She must stay loose, limber.” (Givhan) Donald Trump, on the other hand, is always in a suit and tie. Subliminally telling the nation that he is above, he is in charge, and in his mind he is going to ‘Make America Great Again.’
            The designer behind the outfits of Elizabeth Warren, Hillary Clinton, Janet L. Yellen, etc., is a woman named Nina McLemore. McLemore sought to fill a gap in the market for dressing a powerful woman. Typically you would’ve seen a sexualization of powerful dressing with tight skirts, etc., but McLemore knew that real women needed something that signified authority and power while still flattering and feminine. “She offered them comfortable tailoring in TV-friendly colors, fabrics that don’t wrinkle and at a cost – about $800 for a jacket – that’s a good 40 percent less than the usual designer prices.” (Givhan)
            The power of clothing on outside perception goes beyond just showcasing personal style. You have the ability to change someone’s opinion, which is exactly what these politician women are able to do with the way they dress themselves.
           
           





















Works Cited
Givhan, Robin. “Elizabeth Warren Is Sending You a Subliminal Message with Her Sleeves.” The Washington Post, WP Company, 20 May 2016, www.washingtonpost.com/lifestyle/style/elizabeth-warren-is-sending-you-a-subliminal-message-with-her-sleeves/2016/05/20/ea1ff3e0-1dda-11e6-9c81-4be1c14fb8c8_story.html?utm_term=.d5b2a870300a.

Givhan, Robin. “Why Washington's Most Powerful Women Are Wearing This Jacket.” The Washington Post, WP Company, 26 June 2016, www.washingtonpost.com/lifestyle/style/why-are-washingtons-most-powerful-women-all-wearing-this-jacket/2016/06/26/b468d646-3706-11e6-a254-2b336e293a3c_story.html?tid=hybrid_collaborative_1_na&utm_term=.5

Saturday, November 25, 2017

AW '17

Autumn / Winter

2017

Jenny Marie










Clothing designed and made by me.

-J

Wednesday, October 11, 2017

The Male Romper + Gendered Clothing

The ‘RompHim’ (male romper) was released around May of last year through a company called Kickstarter with a goal of $10,000 in backing. Since then, they have made over $300,000 and generated a lot of buzz – mostly of various mixed emotions. Some believe that this is a fashion revolution, and others think it’s a step back in the quest for gender-neutral dress and positive body image.
On social media, the RompHim Instragram aesthetic can be described with the three F’s: fitness, football, and food. Masculinity is the forefront of their campaign, displaying muscular men playing sports, drinking beer, and having a full social calendar. Even the functionality of the romper is adapted for men, with a zipper down the front for bathroom purposes, and extra pockets on the front and back of the garment.  According to the Daily Beast, for the rompers success it must, “encourage men to really enjoy and indulge the performance of fashion, while also encouraging them to be secure enough in themselves to do so,” (Teeman). Therefore, by marketing the romper for a masculine male – they’re doing both of these things. However, an article in the Huffington Post suggests the opposite, “It’s a sign of “male fragility” that men would even need a so-called male romper to be on the market in order to have the courage to start wearing rompers,” (Fallon). In many ways, this is true – the article lists off many other seemingly feminine products, like scented soaps or candles that get labeled and packaged differently for men, while women have had no problem adopting male styles. However, there is a huge market for men who want to me masculine, and it wouldn’t make sense to not sell your products in such a way that adheres to the market – especially because men wearing rompers / jumpsuits has been around for years, but marketing it towards men has caused it to become a trend. Lets look at this with a gendered lens to one degree, the male romper is a step forward in gender-neutral dress, because it’s taking a style traditionally worn by women and children, and giving it the functionality and desire to be adopted by male dress. On another degree, it’s further fueling the industries need to categorize clothing into genders.
Another reaction to the male romper was its affect on body image. Similar to many trends that pass through the fashion cycle – the male romper is suppose to be wearable for all shapes and sizes, but really only for someone with a trim figure. As illustrated in the Daily Beast, “If you like carbs and have been neglectful of your side planks, approach the male romper with extreme caution,” (Teeman). Just one of many similar posts about the romper. Traditionally, body image is seen as a problem more with women than with men, but trying to fit the look of a muscular man is just as much an issue. RompHim uses a muscular, masculine, looking model to produce a desire for the product – so they’re selling a body type and a garment at the same time – which effects the way men look at their bodies. We need to be looking at the way fashion effects body image on a larger scale, instead of merely assuming it’s limited to women.
Overall, the male romper has produced a noteworthy buzz, which is important for any emerging fashion trend. However, it furthers the notion that brands should market their products to one gender, instead of the inclusive neutral dress that our society should be pushing for.



Related Articles:

Fallon, Claire. "The RompHim Isn't Just Lame Wordplay, It's Male Fragility." The Huffington Post. TheHuffingtonPost.com, 18 May 2017. Web.

Teeman, Tim. "The Male Romper Has Come to Claim Your Masculinity. Enjoy It." The Daily Beast. The Daily Beast Company, 17 May

Sunday, September 24, 2017

Outfit Diaries: September


September Outfits




Hand Painted Shirt by Me


Playing with polaroids


Grocery store roses


Atlantic Antic Festival in Brooklyn


Saturday with the girls 





-J

Thursday, July 27, 2017

073: San Francisco: Travel Guide

San Francisco

Travel Guide

Picture Perfect Places


San Francisco is one of the most beautiful cities I've had the privilege to live near for most of my life, and along the way I've come upon some beautiful places to take photos. Some you may know, and some you may not, but regardless - here we go.



The first place is one I've seen all over pinterest, but just recently figured out how to get to:


Kirby Cove Swing







Here's how to get there:


1. Map yourself to the Vista Point lookout 

- Tip: There are many view points on this side of the bridge, you'll see many people crowded on top of the hill on the Sausalito side, this is where you want to be. There are three points to stop at on this road, you want the first one - it will likely have the most people on it.

2. Follow the sign for Kirby Cove

- To the right of the small parking space section is a sign pointing down the hill to the beach, theres a small hike (brisk walk) down to the beach.

3. Pass the camping site on to the beach

- You'll get to a bit of a fork in the road when you get to the camping sites, go toward the left and keep going down until you reach the beach. The swing is connected to a tall tree, you'll have to go up the side of the tree to get on the swing, but trust me the pictures are worth it.




Top of the Tiled Steps



I'm sure many of you have heard of the tiled steps :


However, if you climb to the top of the steps, and continue beyond the above street level, there's an incredible view. Many people travel to twin peaks for the same view, however twin peaks is becoming less safe than it once was - and is usually covered in fog that blocks the view. 
I suggest climbing to the top of the tiled steps - it's a great 360 view of the city.



Mission District





The mission district is full of colorful murals and restaurants to visit. There's not a ton of action in this area, it's a bit more residential and low key.





Hope this helps!






-J


Insta: @jennytarb

Twitter: @jen_marie_14


Saturday, July 22, 2017

Wednesday, July 19, 2017

071: Luxury is not fashion

One thing I've learned since I started studying fashion is how little people know about the industry. From an outside perspective, and even sometimes from an inside perspective, luxury and fashion are the same thing - because they are so often linked together that the distinction between the two no longer exists.
  Lets look at some of the most revolutionary designers in fashion, like Alexander McQueen and John Galliano. Their unconventional materials and silhouette are fashion, not wearable luxury. However, since they've done some exceptional work at luxury houses, and thus used luxury houses to be able to make fashion- the line gets blurred.
   Fashion is art. It's pure expression. Luxury is a regurgitation of similar silhouettes with small changes and an important label, with the intention of selling out to the market. It's pure consumerism. Fashion as luxury is assuming that a small group of people can participate in fashion. Not the case. You don't need to be rich to make fashion, or you shouldn't have to be. I read an article by Rob Horning in Vestoj about this, in which he stated, "Fashion is what is left when all pretence to consumer utility or social improvement is stripped away."

   If luxury has to meet a criteria of lets say five tops, four pants, and three coats per collection, then what about that is organic? A company comes out with a high dollar collection and suddenly everyone who can afford it is wearing the same things that were chosen for them by luxury fashion houses. As Elizabeth Wilson (a fashion scholar) once pointed out, "although many individuals experience fashion as a form of bondage, as a punitive, compulsory way of falsely expressing an individuality that by its very gesture (in copying others) cancels itself out, the final twist to the contradiction that is fashion is that it often does successfully express the individual," (vestoj.com).
   The problem with this is, in grouping fashion and luxury together, the consumer thinks they are making a choice that expresses their character, when really everyone is feeding on the same trends as soon as they come out, thus making everyone look similar, defeating the entire purpose of fashion - self expression.
  Now imagine you're me, and you've just started studying fashion. Every time you present something you're being trained to think like a luxury brand by being asked, "who would wear this?" "who are you designing for?" and so on. Suddenly I'm forced to buy the most expensive fabrics and come up with the best silhouettes so I can get picked up by a luxury brand. Instead of college being the most free time to explore, it starts to get stifling. To me, fashion will never be about that. I want people who buy my clothes to do so because they connect to it. How can you profile pure fashion? The answer is you can't. Pure fashion is an emotion, a character, and a way of life.